Industry Innovator

Continuous Industry Innovator Initiatives and Improvement at R&R Cigars:

In January 2012 , R&R opens at the end of University Blvd with one of the most innovative retail cigar establishments in the South.

  • Events in the first 6 months with Glen Case, Nick Perdomo, Sean Williams, and Gary Sheffield.
  • Themed rooms (Sports, Movies, Cigars) is recognized widely as a significant innovation by the industry.


  • One year Anniversary with the “Patel Brothers”, Rocky, Nish, and Nimish.
  • Introduces the partnership with Mary’s Bakery, with a spectacular presentation featuring the 3 signature cigars of our guests.  Later in 2013 R&R becomes a “Rocky Patel Lounge” in recognition of our customers’ outstanding support of RP brands.
  • In May of 2013, R&R moved to the historic Maxwell House, just 2 blocks from the original location.  R&R conducted the move without ever closing.  A grand re-opening celebration was held with Sean Williams of Primer Mundo Cigars.
  • Reagan is invited to join the Board of Directors for IPCPR, the major trade association for retail cigar merchants
  • Reagan introduces his first cigar, the Black Warrior, which continues to be very successful for R&R
  • R&R quickly innovated the space into a multi-room space with more seats, tv’s, and a legendary veranda.
  • August 2013.  R&R Hosts the National launch party for the Bold by Nish Patel 
  • R&R Cigars is featured on the cover of Tobacco Shop Magazine in December of 2013


  • April of 2014, R&R hosted the “Ladies of the Leaf” event with Cynthia Fuente and Berta Bravo.  The R&R Guayabera by the Guayabera Lady (Berta) has been a trademark of R&R employees ever since.
  • October 2014, Reagan introduces his second cigar, the Casa de las Estrellas, (House of the Stars) as the official family cigar of R&R.  Also still very successful.
  • November 2014.  R&R adds full service Beer/Wine/Liquor service to its offerings, quickly building one of the most impressive beer and liquor collections in the region



  • Redesign of the porch furnishings adds comfort and seating for up to 50 patrons outdoors. Still leading as an industry innovator.


  • R&R serves over 1,000 customers in a single day on the Friday before the Tennessee Home Football game
  • R&R Alum, Zach Moore is hired by General Cigar
  • R&R Adds the Foundation Cigar Company to the humidor, including popular lines of Tabernacle and Upsetter, quickly becoming one of the nation’s most successful retailers of Foundation Cigars.


  • R&R Alum, Cameron Calhoun is hired by LFD


  • R&R Alum, John Brannon is hired by Caldwell/Booth Cigars
  • A new VIP Lounge is created upstairs with 70” TV, Movie Theme, and complimentary soft drinks and coffee for use by locker members.